About Lune

Lune® Technologies is the leading transaction enrichment and financial data analytics platform. We empower banks and fintechs to unlock the full potential of their data—transforming raw transactions into actionable insights that drive smarter decisions, new revenue, and personalized experiences.
Our AI-driven solutions work across every stage of the transaction value chain, helping institutions become more data-intelligent, user-centric, and future-ready.

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Countries Served

By expanding our reach across the MENA region, we directly enhance the data-driven capabilities of banks and financial institutions in multiple markets.

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Regional Partnerships

Through our regional partnerships, we empower card issuers, open banking and payment companies with advanced transaction enrichment solutions.

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Partnered Clients

We work with banks and fintechs across the region to transform their financial data into decision-making insights.

Plug-and-Play Integration

Our tech is designed to work with any type of data storage and uses REST API integrations to ensure ease of integration with our clients.

Future 100 Company

Lune is Recognized as a Future 100 company by the UAE Ministry of Economy for its impactful contributions to the financial services sector in UAE.

Strategic Vision

We believe transaction data is one of the most underused assets in the financial ecosystem. At Lune, we turn that data into a competitive advantage—breaking down information barriers, enabling regional collaboration, and delivering hyper-personalized financial experiences that scale.

Lune Roadmap

How we grew from a single app to the leading transaction enrichment and financial data analytics platform

From a single app idea to the leading transaction intelligence company, Lune’s mission has always been simple: Make financial data meaningful. We’ve built a platform that bridges technical complexity and user simplicity, empowering financial institutions to scale with intelligence.

Jan 2020

Started as a B2C savings platform

Feb 2021

Pivoted to a B2C Personal Financial Management (PFM) app.

March 2022

Evolved into a B2B financial data processing platform.

Oct 2022

Secured Pre-Seed Funding led by DFDF

May 2023

Launched major product updates with data analytics and transaction enrichment solutions.

Jul 2023

Partnered with Simplifi for Card Issuing Collaboration collaboration in MEA.

Oct 2023

Recognized as the 'Best Tech Solution for Banking' at Entrepreneur Tech Innovation Awards 2023.

Dec 2023

Recognized as a Future 100 company by the Ministry Of Economy, UAE, for 2023

Dec 2023

Achieved ISO 27001 certification.

May 2024

Announced $1.5M seed round

The Team Making It All Happen

Lune’s greatest asset is our people. We have built a diverse team that loves what they do. Each member, an innovator in their own right, comes from a specialized background. It is their collective expertise and understanding of people, finance, and technology that turn bold ideas into real-world applications that challenge the status quo. Today, we've become the preferred partner for transaction data enrichment for banks and fintechs across MENA, and we're on a growth trajectory to take it globally. If our mission resonates with you, we invite you to join our journey.

Join Lune

Our Investors in Growth

We are proud to be recognized by the government of the United Arab Emirates and to be a member of multiple ecosystems, backed by leading venture capitalists in the MENA region. Their support of our mission inspires us to improve financial technology and open access to financial data for all.

Lune HQ

Lune is an Emirati company headquartered in regional innovation hub DIFC, located in the heart of Dubai. Currently serving a wide range of clients in the GCC, our ambitions extend far beyond. We are actively expanding across the wider MENA region, aiming to serve financial institutions and fintechs globally.

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Questions.
Answers.

Not finding the answer? Please contact
our Sales Team and we will be in touch.

What products does Lune offer?

We offer:
1. Transaction Enrichment API
2. Personal Finance Engagement (PFE) SDK & Smart Nudging Engine, &
3. Lune Insights Dashboard
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All designed for rapid integration and measurable growth impact.

Is Lune a PFM Company

While we offer white-label PFM tools, Lune is a full-stack B2B platform focused on transforming financial data into insight-driven products, engagement, and monetization.

How does Lune help with data enrichment?

Lune transforms raw transaction data into structured, contextual intelligence—classifying each transaction with accurate merchant names, logos, categories, subcategories, and CO₂ estimates. This standardized data serves as the essential foundation for downstream AI use cases, from behavioral modeling to predictive analytics and autonomous decision-making.

Who is Lune for?

Primarily, we serve banks, fintechs, digital wallets, and open banking providers. But any company seeking to unlock value from transaction data can benefit.

How does Lune add value to my institution?

Lune enables hyper-personalized customer experiences, unlocks new revenue through intelligent cross-sell and upsell strategies, improves operational efficiency, and enhances digital engagement—all using data your institution already holds. By delivering high-quality, structured data, Lune establishes the groundwork needed to support scalable, real-time AI-driven applications across the organization.

How accurate is the enrichment?

Lune delivers enrichment with over 99% accuracy, powered by proprietary data models, region-specific datasets, and a continuous feedback mechanism. Our system regularly updates merchant information to reflect local nuances, ensuring data remains both precise and contextually relevant.

Is Lune compliant with data privacy and security standards?

Yes. We are ISO 27001 certified and comply with SAMA cybersecurity and data residency frameworks (OCI Jeddah/Riyadh). We use IP whitelisting and advanced endpoint protection.

Can Lune integrate with my core systems?

Absolutely, our REST APIs are designed for easy integration on top of your existing tech stack, with minimal reliance on engineering resources.

How long does integration take?

Typical go-live timelines:
1. Cloud SaaS: 3–4 months
2. Private Cloud: 4–5 months
3. On-Premise: 6–8 months

Can I get a product demo?

Yes, please reach out to our team and we’ll schedule a tailored demo based on your use case.

What’s your pricing model?

Pricing is customized based on scale, usage, and deployment type. Please contact our sales team to get a proposal that fits your needs.

Can we manually categorize our transactions?

No, we currently do not support manual categorization to preserve data integrity and prevent potential misuse. Our data models handle categorization with high precision, eliminating the need for manual input.

What if a transaction is categorized incorrectly?

In rare cases where misclassification occurs, every transaction includes a built-in feedback mechanism. Clients can flag errors, and our system adapts and updates in near real time.

What documentation is required from our side?

We only need information on the relevant data structure required for integration

Will this affect our original transaction data? Will transactions be duplicated?

No. Lune does not store or modify your original transaction data.
You simply send a copy of your data via secure channels, and we return enriched results—preserving your original records and avoiding duplication.

Can we enrich historical data?

Yes. You can enrich both current and historical transactions—as long as the data meets our required input format and structure.

How quickly can new or missing merchants be added?

Our systems update daily to reflect new merchants, businesses, and regional data—ensuring our enrichment is always up to date.

What’s your pricing model?

Pricing is customized based on scale, usage, and deployment type. Contact our sales team to get a proposal that fits your needs.