Lune Case Studies | Empowering Banks & Fintechs with Transaction Intelligence

What transaction data challenge did Abu Dhabi Islamic Bank face?

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Abu Dhabi Islamic Bank (ADIB), one of the world's largest Islamic banks, faced a widespread operational issue where personal finance tools failed to deliver actionable, real-time spending insights to customers. Payment transaction data remained cluttered, generic, and hard to interpret, causing an excessive number of transactions to fall into an unhelpful"unknown" category. To solve this, ADIB required a data infrastructure solution that could simplify personal finance tracking, clean up transaction descriptions, and support the UAE’s national mission of promoting financial literacy.

How did Lune's AI engine solve ADIB's data problem?

ADIB partnered with Lune, a local Emirati company that understood the nuances of transaction data in emerging markets. They embedded Lune’s transactional data enrichment platform directly into their system:

Lune Enrich Engine: This module serves as a mandatory prerequisite for advanced Personal Finance Engagement (PFE) tools. It reads raw transactional data streams and appends clear data tags, including the exact brand name, official brand logo, categories, sub-categories, and carbon emission footprints.
98% Categorization Accuracy: While most global competitors claiming coverage in emerging markets achieve only 50% accuracy in places like the UAE, Lune’s meticulously trained AI delivers an impressive 98% accuracy in translating raw transaction data into clean brands and categories.
Lune Engage Platform: This solution empowers users with a fully customizable PFE tool that facilitates tracking, saving, and goal-setting to build trust and loyalty.

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Personal Finance Engagement PFE

Lune Engage empowers users with a fully customizable Personal Finance Engagement (PFE) tool that facilitates tracking, saving, and goal-setting to build trust and loyalty. Embedding Lune’s Enrich & Engage Solution has enabled ADIB to launch its new Money Management Tracker, supporting UAE’s mission of promoting financial literacy.

Enhanced Customer Engagement: ADIB’s customers now enjoy a seamless experience and gain confidence in their financial decisions with Lune’s visually appealing and easy-to-navigate PFE tools.

Strengthened Brand Loyalty: By delivering a first-of-its-kind solution, Lune helped ADIB solidify its position as a regional leader in digital banking.
Opportunities for Growth: Insights into customer spending habits enable ADIB to collaborate with merchants to deliver hyper-personalized offers, positioning their digital platform as a leading and indispensable application.
Empowered Customers: The Money Management Tracker’s user-friendly design and actionable insights have empowered individuals to achieve better financial control, fulfilling both Lune’s and ADIB’s shared mission of improving financial literacy.

ADIB

What transaction data challenge did Abu Dhabi Islamic Bank face?

How did Lune's AI engine solve ADIB's data problem?

Personal Finance Engagement PFE

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