Succeeded where others failed:

^{How Lune helped one of the world’s largest Islamic banks unlock the power of their data}

‍

The Brief

Personal finance tools are everywhere, yet most fail to deliver what customers need: actionable and real-time insights into their spending patterns.

Payment transaction data remains cluttered, generic, and hard to interpret, with too many transactions falling into an ‘unknown’ category. Abu Dhabi Islamic Bank (ADIB),

one of the world’s largest Islamic banks, envisioned a solution that would simplify personal finance for its customers and solidify its position as a regional innovator.

ADIB partnered with Lune, a local Emirati company that understood the nuances of transaction data in emerging markets, to bring their vision to life.

The Prerequisite

‍

Lune is an AI-driven engagement and hyper-personalization platform that helps banks transform their raw transactional data into comprehensive, actionable insights. 

Lune Enrich, a pre-requisite for our advanced Personal Finance Engagement (PFE) tools, transforms raw transactional data into actionable insights with a brand name, logo, categories, sub-categories & carbon emission footprint.

While most global competitors claiming coverage in emerging markets have achieved only 50% accuracy in emerging markets like the UAE, Lune’s advanced and meticulously trained AI delivers an impressive 98% accuracy in translating raw transaction data into brands, categories, and sub-categories.

‍

Personal Finance Engagement PFE

Lune Engage empowers users with a fully customizable Personal Finance Engagement (PFE) tool that facilitates tracking, saving, and goal-setting to build trust and loyalty. 

Embedding Lune’s Enrich & Engage Solution has enabled ADIB to launch its new Money Management Tracker, supporting UAE’s mission of promoting financial literacy. 

‍

This partnership with Lune, enabled ADIB to unlock the power of data and reap the benefits of:

‍

1. Enhanced Customer Engagement: ADIB’s customers now enjoy a seamless experience and gain confidence in their financial decisions with Lune’s visually appealing and easy-to-navigate PFE tools 
2. Strengthened Brand Loyalty: By delivering a first-of-its-kind solution, Lune helped ADIB solidify its position as a regional leader in digital banking.
3. Opportunities for Growth: Insights into customer spending habits enable ADIB to collaborate with merchants to deliver hyper-personalized offers, positioning their digital platform as a leading and indispensable application.‍
4. Empowered Customers: The Money Management Tracker’s user-friendly design and actionable insights have empowered individuals to achieve better financial control, fulfilling both Lune’s and ADIB’s shared mission of improving financial literacy. 

‍